Building a tough, flexible platform with just five people? Not exactly glamorous. But for early-stage startups, it’s the job. No platform team. No extra budget. Just urgency—and the need to build something that won’t fall apart the moment things go right.
This is how one startup pulled it off. Not with a blueprint, but with scrappy decisions and hard-won lessons.
Growth First, Infrastructure Second
Let’s talk about "TechTribe"—a five-person SaaS startup with a working MVP and real users knocking on the door. They were growing fast. But behind the scenes? A fragile setup and no safety net.
Here’s the crew:
- 2 backend devs
- 1 DevOps engineer
- 1 product manager
- 1 UX designer
No platform engineers. No time to build clean abstractions. Just pressure. So they dove straight into:
- Infrastructure as code
- Containers
- Automation
Step 1: Build Fast or Break
First, they had to get infrastructure up fast—and be able to repeat it. Terraform was the tool of choice. They spun up an AWS EKS cluster to run the app.
Here’s what an early config looked like:
provider "aws" {
region = "us-west-2"
}
resource "aws_eks_cluster" "techtribe" {
name = "techtribe-cluster"
role_arn = aws_iam_role.eks_cluster_role.arn
vpc_config {
subnet_ids = aws_subnet.techtribe_subnet.*.id
}
}
resource "aws_iam_role" "eks_cluster_role" {
name = "eks_cluster_role"
}
Why Terraform? It kept environments in sync, cut down on manual work, and let one person manage infra without losing sleep.
Step 2: Automate or Die Trying
By the end of Q1, TechTribe had over 1,000 users. Too many to keep shipping by hand. Their DevOps lead—let’s call him Alex—built a CI/CD pipeline using GitHub Actions.
Here's a trimmed-down version of the setup:
name: CI/CD Pipeline
on:
push:
branches:
- main
jobs:
build:
runs-on: ubuntu-latest
steps:
- name: Check out code
uses: actions/checkout@v2
- name: Run tests
run: |
docker build -t techtribe-app .
docker run techtribe-app test
- name: Deploy to Kubernetes
run: |
kubectl apply -f k8s/deployment.yaml
That pipeline didn’t just save time. It made deployments safer. Faster. Mean Time to Recovery? Under 15 minutes.
It also forced discipline—every deploy needed tests, monitoring, rollback plans. No winging it.
Step 3: Scaling Without Breaking the Bank
Growth was good. But spikes in traffic? Not so much. Their cluster was too rigid. One bad assumption about capacity and things got shaky.
They fixed it with Horizontal Pod Autoscaling (HPA)—based on CPU usage. It smoothed out the bumps without throwing money at the problem.
Other things they added:
- Prometheus + Grafana for basic monitoring
- CloudWatch Logs for centralized logging
- Key metrics:
- Deployment frequency
- Change failure rate
- MTTR
- Infra cost per user
These numbers helped guide the next moves. No overbuilding. Just enough to move forward.
What They Used
The stack:
- Terraform for provisioning
- AWS EKS (Kubernetes) for orchestration
- GitHub Actions for CI/CD
- Helm (later on) to simplify K8s configs
- Prometheus + Grafana for observability
- CloudWatch Logs for log centralization
Their approach:
- Automate early—even if it’s messy.
- Focus on flexibility, not perfection.
- Match tools to your team, not your wish list.
- Measure the stuff users actually feel.
What They Learned (the Hard Way)
Here’s the uncomfortable truth: most startups don’t have a platform team. But someone still has to do the work.
TechTribe kept it simple:
- Don’t abstract until it hurts.
- Write things down—so knowledge doesn’t live in one head.
- Automate to skip process, not to replace people.
- Learn fast. That’s the real edge.
When you're short on time, money, and people? Constraints aren’t the enemy. They’re the framework. You just have to work with them.
Final Thought
You don’t need a “platform team” to do platform engineering. What you do need is platform thinking.
That means staying focused on:
- Stability
- Speed
- Scalability
One smart decision at a time.